Marketing Community-Based Approach to Food Security in Central Java

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Vincent Didiek Wiet Aryanto, Ivonne Angelic Umboh, Entot Suhartono

2026 BIO Web of Conferences Vol. 208 Conference paper Cited by 0 Quartile

Abstract

The Community-Based Marketing for Food Security (CBM-FS) Framework aims to enhance food security in Central Java, Indonesia, by addressing rice supply chain inefficiencies, market access barriers, and socio-economic constraints through community-driven marketing strategies. Drawing on literature from 2020 to 2025, this study identifies key challenges, research gaps, and integrates institutional Coordination, market access, community capacity, technology, and sustainability. A Python tool using Dijkstra's algorithm optimizes rice distribution logistics, reducing costs and delays. Supported by government regulations, the framework offers scalable, inclusive, and resilient solutions for food security. It aligns with Indonesia's national food sovereignty goals, fostering community empowerment and sustainable agricultural development. © The Authors, published by EDP Sciences, 2026.

Affiliations

Doctorate Program in Management, Universitas Dian Nuswantoro, Semarang, Indonesia; Faculty of Economics and Business, Management Department, Universitas Katolik De La Salle Manado, Indonesia; Faculty of Economics and Business, Department of Accounting, Universitas Dian Nuswantoro, Semarang, Indonesia