Jozef Richard Raco, Yulius Raton, Tryadi Wilhelmus Tumewu, Ronaldo Ferdi Ignatius Rottie, Angelia Melani Adrian, Ronald Albert Rachmadi
The Siau Tagulandang Biaro Islands Regency (Sitaro) in Indonesia, rich in natural volcanic resources, presents significant potential for sustainable tourism development. However, post-COVID-19 tourism growth poses challenges in attracting visitors amidst stiff competition. This study aims to design a comprehensive, participatory tourism development strategy for the region, integrating community and expert insights. A mixed-methods approach was employed, combining Focus Group Discussions (FGD), SWOT analysis, and the Analytic Hierarchy Process (AHP) to prioritize key development factors. A sensitivity analysis was conducted to assess the stability and robustness of the results. Subsequently, this study utilized Quality Function Deployment (QFD) and the House of Quality (HoQ) methods to translate these prioritized factors into actionable strategies. The study identifies eight operational strategies; notably, citizens' awareness, performance, and institutional development emerged as the top priorities. These findings offer valuable insights for policymakers and stakeholders aiming to foster resilient and inclusive tourism growth. © (2026), (Creative Decisions Foundation). All right reserved.
Universitas Katolik De La Salle Manado, Indonesia
