Jozef Richard Raco, James V. Krejci, Johanis Ohoitimur, Yulius Raton, Angelia Melani Adrian, Ronaldo Rottie, Jeanette Soputan, Stevanus Ngenget, Loureine Sumual, Erick Sumakud
Small and medium enterprises (SMEs) play an important role in the development of a country’s economy by providing employment and using local resources; they also have the ability to quickly adapt to external and internal changes and technological developments due to their flexible nature. The development of SMEs continues to be encouraged, but there are many complex factors that impact their development, primarily focused on the lack of resources. This study seeks to determine priority sectors for developing SMEs and business units that offer the greatest potential opportunities. This study uses the AHP method, which is widely used in Multiple-Criteria Decision Analysis (MCDA). Out of the five criteria analyzed, human resources was the priority factor (28.1%) that must become the main focus for Yamaru enterprise. The results of this study can be adopted by other SMEs. © 2020. All Rights Reserved.
Management Department, Universitas Katolik De La Salle, Indonesia; Lewis University, Illinois USA - College of Business One University Parkway Romeoville, 60446, United States; Philosophy Department, Sekolah Tinggi Filsafat Seminari Pineleng, Indonesia; Industrial Engineering Department, Universitas Katolik De La Salle Manado, Indonesia; Informatics Engineering Department, Universitas Katolik De La Salle Manado, Indonesia; Faculty of Animal Husbandry, Universitas Sam Ratulangi Manado, Indonesia; Hospitality and Tourism Department, Universitas Katolik De La Salle Manado, Indonesia; Management Department, Universitas Katolik De La Salle Manado, Indonesia; Accounting Department, Universitas Katolik De La Salle Manado, Indonesia
